Les cours sont tous dispensés en anglais.

1ère année du programme American BBA INSEEC

« Freshman »

FALL • S1

Global Environment and Humanities

  • Sociology
  • Geopolitics
  • American Studies

Business Fundamentals

  • Marketing Fundamentals
  • Digital Entrepreneurship
  • Business Math

Languages and Communication

  • English for Oral Communication
  • Foreign Language
  • Beginning Chinese
  • TOEFL Preparation

Sports

  • Team + Individual

ELEA and Humanitarian Project

  • Humanitarian Team Project
  • ELEA – Student Associations

SPRING • S2

Global Environment and Humanities

  • American Studies
  • Environmental Economics
  • Understanding Political Anticipation

Business Fundamentals

  • Organizations & Leadership
  • Principles of Management
  • Finance for Business

Languages and Communication

  • English for Oral Communication
  • Foreign Language
  • Beginning Chinese
  • TOEFL Preparation

Sports

  • Team + Individual

ELEA and Humanitarian Project 

  • Humanitarian Tem Project
  • ELEA – Student Associations

Workshops, International & Internship

Seminars

  • Show and Tell
  • Professional Building Blocks
  • Writing for the Job Market
  • Job Search I – Employment Opportunities
  • Computer Skills

International session

  • London Session (2 months)

Internship

  • 2 months

2e année du programme American BBA INSEEC

« Sophomore »

FALL • S1

Global Environment and Humanities

  • American Studies
  • Introduction to Business Law
  • Critical Thinking through Press Review

Business Fundamentals

  • Business Negotiation
  • Corporate Finance
  • Project Management

Languages and Communication

  • Foreign Language
  • Chinese Pre-Intermediate
  • TOEFL Preparation II

Sports

  • Team + Individual

ELEA Humanitarian Project

  • Humanitarian Team Project
  • ELEA – Student Associations

SPRING • S2

Global Environment and Humanities

  • American Studies
  • Ethics in Business
  • Green Management

Business Fundamentals

  • Marketing Research and Consumer Behavior
  • Social Media Strategy
  • Corporate Finance

Languages and Communication

  • Public Speaking
  • Foreign Language
  • Chinese Pre-Intermediate
  • TOEFL Preparation II

Sports

  • Team + Individual

ELEA – Humanitarian Project

  • Humanitarian Team Project
  • ELEA – Student Association

Workshops, International & Internship

Seminars and Workshops

  • Talent Development
  • Creativity Seminar
  • IT Training
  • Professional Project – Job Surveys
  • Job Search II – International Horizons

International session

  • San Francisco Session (2 months)

Internship

  • 2 months

3e année du programme American BBA INSEEC

« Junior »

FALL • S1

Core courses

  • International Finance
  • Investment Decisions
  • International Marketing
  • Managing Across Cultures
  • E-commerce
  • Management and Leadership
  • 21st Century Economics
  • Project Management
  • Understanding Political Anticipation
  • French Culture and Civilization

Marketing Major

  • Media Planning and Communications
  • Brand Management
  • New Product Launch Strategy / S.M.O
  • Retailing and Merchandising
  • Marketing Research and Consumer Behavior

Finance Major

  • Capital Markets
  • Financial Analysis and Business Valuation
  • Investor Relations
  • Performance Management

Languages and Communication

  • Narrative Communication and Stroytelling
  • Advanced Public Speaking
  • Foreign Language

Leadership Lab

  • Leadership Lab

SPRING • S2

Study abroad or International internships

Workshops, International & Internship

Seminars Marketing

  • GMAT preparation
  • Growth Hacking
  • Personal Branding & Sucessfull Networking
  • Job Search III – Developing Human Capital

Seminars Finance

  • GMAT preparation
  • Around the word in Currencies
  • Personal Branding & Sucessfull Networking
  • Job Search III – Developing  Human Capital

Internship

  • 4 months

4e année du programme American BBA INSEEC

« Senior »

FALL • S1

Core courses

Strategic Management

HR Management

International Business Law

Entrepreneurship

Information Systems Management

Advanced Project Management

Research Methodology for White Papers

Anticipating Future Events

Marketing Major

  • Intelligence Marketing and Big Data
  • Display advertising
  • Key Account Management and Business Development
  • Social Media Opimization
  • Digital Growth for Product Managers

Finance Major

  • International Accounting Standards and Tax Codes
  • Corporate Risk Management (M&A)
  • CFA Certification and Case Study
  • Insurance: Contracts, Concepts and Current Events
  • Asset Management
  • BMC Bloomberg Certificate and Case Study

Languages and Communication 

  • Interpersonal Communication in the Workplace
  • Foreign Language

Leadership Lab 

  • Mnetoring Project

SPRING • S2

End of studies internship

Workshops, International & Internship

Professional Seminars – Marketing

  • GMAT Intensive
  • Growth Hacking
  • Preparing for the Future Job Market
  • The Management Toolkit

Professional Seminars – Finance

  • GMAT Intensive
  • The Digital Revolution in Investment Banking
  • Preparing for the Future Job Market

Student project
Leadership Lab

Internship

  • 6 months (international)
American Week

Chaque année pour l’American Week, les étudiants vivent au rythme américain durant une semaine. Ils rencontrent des sportifs, des entrepreneurs, des étudiants, des professeurs, des artistes… une multitude de profils différents, avec un point commun : ils sont tous américains et partagent leur expérience.